International Marketing
Instructor: Перица Мацура, PhD, Full Professor
The goal is that students, on the basis of the gained knowledge of the principles (basics) of marketing, explore the elements and processes of international marketing. International marketing is taught from the perspective of the processes and tendencies that exist in the modern international marketing environment.
| Code : | 1ММАРК |
|---|---|
| Status: | C |
| Semestar: | 8th |
| Number of classes per week: | 4+2 |
| ЕECTS: | 7 |
| Teachers: | |
| Prerequisites: | |
| Learning Outcomes (gained knowledge): | With a renewal and deepening of knowledge of the principles of marketing students acquire skills and knowledge to study the elements of international marketing from the theoretical aspect, but also the skills and knowledge of specific (managerial) involvement in the current international marketing flows. |
| Subject Contents: | Basic principles of marketing and international marketing; International dimensions of marketing; International marketing environment; Globalization and modern processes in the market; International marketing research, analysis and decision making; International marketing management; Market-entry strategies in the process of international marketing; International marketing program. |
| Teaching Methods and Learning Activities: | Lectures, consultations, exercises, individual students’ presentations and written papers (seminar papers), and workshops. |
| Literature: | Jovic, M. (2006). International Marketing. Belgrade: Interma Net; Cateora, Ph. (1996). International Marketing. New York: Irwin McGraw-Hill; Rakita, B. (2009). International Marketing. Belgrade: Faculty of Economics |
| Types of Assessment for the subject: | Colloquium I (0-20 points); Colloquium II (0-20 points); Final exam (0-50 points); Attendance (2point); Class activities (seminar papers, discussions, case studies) (0-8 points) |
| Special Remarks for the subject: |