Quality and Competitiveness
Instructor: Јово Атељевић, PhD, Full Professor
The goal of the subject is for students to master the theory of quality and the theory of competitiveness, and to understand that the quality is competitive advantage for the development of economy and society.
| Code : | 2И14ПККО |
|---|---|
| Status: | E |
| Semestar: | 9th or 10th |
| Number of classes per week: | 2+2 |
| ЕECTS: | 5 |
| Teachers: |
Јово Атељевић,
PhD Full Professor Игор Тодоровић, PhD Full Professor |
| Prerequisites: | |
| Learning Outcomes (gained knowledge): | The students should understand the basic elements of the theory of quality and competitiveness. They get a clear idea of the quality system and the ability of the company and country, in free and equal market conditions, to produce quality goods and services that pass the test of international market with the simultaneous increase of the company's profit and retention and increase of the real income of the population. The students are able to define the company's business strategy based on the quality as a competitive advantage. |
| Subject Contents: | Theory of quality: Historical development of quality and its concepts; Quality characteristics; Evaluating quality; Defining quality; Quality of conception. Quality of construction. Quality of production. Quality from the point of view of the market. Quality from the point of view of society; Methods for testing the quality. Evaluating quality. Model of economic quality. Quality costs. Theory of competitiveness: Concepts and definitions of competitiveness; Goals of competitiveness; Microeconomic and macroeconomic aspects of competitiveness; Porter's diagram; Economy according to the level of competitiveness; Macroeconomic policy in the function of competitiveness; Competitiveness indicators: Microeconomic and macroeconomic indicators; Problems in measuring competitiveness. Quality and macroeconomic aspects of competitiveness: Quality management systems in international business; Harmonization of quality with the standards of the European Union; Macroeconomic aspects of quality measured by the degree of "certification"; Quality and process of industrialization. Quality and microeconomic aspects of competitiveness: Quality and market structures; Quality and enterprise theories; Quality and business processes management; TQM and business excellence. |
| Teaching Methods and Learning Activities: | Lectures i.e. transfer of systematic knowledge from the literature. Illustrations and exercises. In addition to examples that will be discussed, the classes will involve solving problem tasks that will illustrate and practice specific topics. Discussions of case studies. Preparation and presentation of seminar paper with the mandatory application of the methodology for the preparation of professional papers. |
| Literature: | Todorović, Z. (2009). Quality Management. Banja Luka: Faculty of Economics, University of Banja Luka. Porter, M. E. (1990). The Competitive Advantage of Nations. New York: Free Press. |
| Types of Assessment for the subject: | Colloquium I (0-20 points); Colloquium II (0-20 points); Final exam (0-50 points); Attendance (2point); Class activities (seminar papers, discussions, case studies) (0-8 points) |
| Special Remarks for the subject: |