Entrepreneurship in Cultural Tourism

The subject allows students to understand the importance of entrepreneurship and innovation in all forms of organization and society and to understand entrepreneurship as a way of behaving and acting. Students gain the opportunity to learn the basic principles of modern entrepreneurship in economic theory and practice, as well as to acquire the basic skills and competences of creative thinking, proactivity, risk acceptance, planning and looking for opportunities, teamwork and the transformation of opportunities and ideas into feasible entrepreneurial ventures. The specific goal of the subject is to build the capacity of socially engaged artists to achieve financial, ideological and aesthetic independence in relation to state funds through the development of their general business skills as well as the entrepreneurial spirit.

Нема условљености

As one of the eight fundamental life competences defined by the EU, needed for each individual to succeed in life, the subject is designed to encourage student entrepreneurial behavior and action, from individual level to the level of complex organizational systems in all sectors with emphasis on culture as a non-commercial activity. After studying this subject, students will acquire basic knowledge about the principles, strategies and concepts of creating business ventures based on innovations whose realization is related to risks and uncertainties. Students will be trained in finding innovative solutions in modern business by applying key knowledge from the entrepreneurial economy on methods and techniques of making economic decisions using modern information and communication technologies in relation to entrepreneurial ventures.

Understanding and characteristics of entrepreneurship. Personality and behavior of an entrepreneur. Development of entrepreneurial culture as a global phenomenon. Entrepreneurial process. Entrepreneurial and digital marketing in culture and the creative industry. Identifying opportunities: from idea to entrepreneurial endeavor - techniques of getting new business ideas. Organizational culture and entrepreneurial orientation. Creative industry and entrepreneurship. Entrepreneurship and innovation. Sources of innovation and commercialization of innovations. Soft innovations in creative industries: books, music and video games. Information and communication technologies and e-business in the creative industry. Financing of entrepreneurial ventures. Business planning of entrepreneurial ventures.

Lectures, i.e. transfer of systematic knowledge from the literature on entrepreneurship and practical examples. Illustrations and exercises that involve two-way communication, and students are invited to freely express their opinions on the cases to be discussed. During the semester, two study visits to successful SMEs in the Republic of Srpska will be organized as well as guest lectures and conversations with successful entrepreneurs and managers.

Attendance (2 points); Final exam (0-50 points); Pre-exam activities (pre-exam paper) (0 - 48 points)

Henry, C. (2008). Entrepreneurship in the Creative Industries: An International Perspective. Edward Elgar Publishing. Stoneman, P. (2010). Soft Innovation. Economics, Product Aesthetics and the Creative Industries. New York: Oxford University Press. Petković, S., and Milanović, M. (2017). Laboratory of ideas. From idea to entrepreneurial venture. Banja Luka: University of Banja Luka, Faculty of Economics. Paunović, B. (2017). Entrepreneurship and Small Business Management. 3rd edition. Belgrade: University of Belgrade, Faculty of Economics. Deakins, D. & Freel, M. (2012). Entrepreneurship and small firms. Belgrade: Data status.

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