Management of Events in Cultural Tourism

To familiarize students with basic characteristics and problems of planning and organizing events in cultural tourism. To present the importance of theoretical as well as new practical knowledge and skills as functions of planning, organization, employee selection, management and control in both organizational and social terms.

Нема условљености

After completing the course, students will be able to: - define knowledge, skills and competences from the management of events in cultural tourism (planning, organizing, guiding, controlling, protocol, security, etc.) - knowledge, skills and competences of events in cultural tourism

1. Concept and design of event 2. Feasibility and compliance with legal provisions 3. Marketing 4. Financial management and planning 5. Protocol and setting the events 6. Human resources and management, operations and logistics 7. Security, crowd management and evacuation 8. Supervision, control and evaluation 9. Innovation and creativity of festival organizations 10. Special events: a framework for effective management 11. Image of the destination and cultural events 12. Cultural heritage of destinations: the role of knowledge 13. Potential of small tourist operators in the promotion of cultural tourism 14. Perspectives and development of cultural events in the region 15. Presentation of case studies from the region and the world

Lectures, papers, seminar papers, practical examples - case studies

Attendance (2 points); Final exam (0-50 points); Pre-exam activities (pre-exam paper) (0 - 48 points)

Van Der Vagen, L., Karlos, B.R. (2010). Event Management. Belgrade: Mate. Andrejević, A., Grubor, A. (2007). Event Management. University Educons: Sremska Kamenica. Bowdin, G., Allen, J., O'Toole, W., McDonnell, L. (2012). Events Management. London & New York: Routledge-Taylor & Francis Group. Larry D. (2013). Event Tourism and Cultural Tourism. New York: Routledge Richards, G, Palmer R. (2010). Eventful Cities: Cultural Management and Urban Revitalization. New York: Routledge Pivac, T., Blešić, I., Stamenković, I., Besermenji, S., Đorđevic, J., Lesjak, M. (2014). Synergy of culture and tourism: cultural events as a part of cultural tourism in less-favored rural regions. Case study: Vojvodina province (Serbia). 'Academica Turistica, 7(2), pp. 77-86. Blešić, I., Pivac, T., Stamenković, I., Besermenji, S., Marković, S. (2014). Investigation of visitor motivation of the Exit music festival (the Republic of Serbia). Revista de turism, 18, pp. 8-18.

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