Entrepreneurship and E-Business

The purpose of this subject is to enable students to acquire the necessary conceptual knowledge and understanding of concepts related to the field of e-business and entrepreneurship, the role information and communication technology (ICT) in the efficient conduct of business and other types of organizations. After completion of the course students will learn about the importance of information and communication technology in innovations as well as in the creation of new business models based on information and communication technologies.

Upon completion of this course the student will be able to understand and use e-business as a dynamic source of entrepreneurial opportunities and creation of additional value, to understand the structure and specificity of existing and new business models. Students will acquire specific skills that are essential for the effective use of ICT and learn to independently design a Web site.

Introduction to e-business. Basic concepts and evolution of e-business; Entrepreneurship and e-business; Venture capital; Management of e-business and e-business strategies; Technologies necessary for the functioning of e-business; E-business models; B2B e-business and e-procurement; Internet-marketing; Electronic payment systems; Internet and virtual organizations; Creating Web pages.

Interactive lectures, i.e. systematic transfer of knowledge from the literature and practical examples. Illustrations and exercises that involve two-way communication, and students are invited to freely express their opinions on cases that will be discussed. The main form of work will be case studies as well as practical work in the computer room.

Colloquium I (0-20 points); Colloquium II (0-20 points); Final exam (0-50 points); Attendance (2point); Class activities (seminar papers, discussions, case studies) (0-8 points)

Turban, E.; King, D.; Lee, J. K.; Viehland, D. (2006). Electronic Commerce: A Managerial Perspective. Prentice Hall, 4th Edition; Aleksić Marić, V. (2008). Electronic business. Banja Luka: Faculty of Economics. Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2000). Internet Marketing. Prentice Hall; Bridge, S., O’Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business, (2nd Edition). Great Briton: Palgrave, Macmillan; Drucker, P. (1985). Innovation and Entrepreneurship. London: Butterworth/Heineman; Drucker, P. (1999). Managing in a Time of Great Change. Butterworth; Moss-Kanter, R. (1985). The Change Masters (in RBR); Beynon-Davies, P. (2004). E-business, New York: Palgrave Macmillan; Canzer, B. (2006). e-Business – Strategic Thinking and Practice, Second Edition, New York: Houghton Mifflin.