Corporate Social Responsibility

Corporate Social Responsibility of the company is a concept of management, which, in addition to profit maximization, takes care of satisfying social and environmental criteria and interests of all stakeholders in the company. Outcomes that are covered by the responsibility of the company are also changing over time with regard to the cultural aspect. Corporate social responsibility causes a change of the management process and system, transforming the behavior of all stakeholders involved.

The student should understand and critically analyze the corporate social responsibility of modern companies, considering economic, environmental and social aspects of sustainable development, taking into account the expectations of stakeholders in accordance with applicable laws and international standards of behavior. In addition, the student should critically analyze contemporary models of corporate social responsibility.

Business ethics and a contemporary business; Corporate social responsibility as an imperative of modern business; Economic and legal aspects for the development of corporate social responsibility of the company; Corporate social responsibility and the process of standardization (standard ISO 26000); Models of corporate social responsibility; Protection of the environment (ISO 14000 series of standards, EMAS and labels of Environmental Protection); Protecting workers' rights and safety at work (standard OHSAS 18001); Protecting the interests of consumers; Protecting the interests of business partners; Corruption in business activities of modern organizations; Corporate Social Responsibility in the countries in transition.

Lectures i.e. systematic transfer of knowledge from the literature. Illustrations and exercises. In addition to examples that will be discussed, the classes will involve solving problem tasks that will illustrate and practice specific topics. Discussions of case studies. Preparation and presentation of seminar paper with the mandatory application of the Instructions for the preparation of scientific papers.

Colloquium I (0-20 points); Colloquium II (0-20 points); Final exam (0-50 points); Attendance (2point); Class activities (seminar papers, discussions, case studies) (0-8 points)

Kotler, F.; Li, N. (2007). Corporate social responsibility. Belgrade: Čigoja; Hopkins, M. (2006). Corporate Social Responsibility and International Development: Is Business the Solution? London: Earthscan Publications Ltd; Vogel, D. (2006). The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. Washington DC: Brookings Institution Press.