The international programme “China Digital Business Practice – E-Commerce, Platforms and Supply Chains” concluded on Saturday, 24 October 2026, with a certificate award ceremony at the Faculty of Economics, University of Banja Luka. Organised by the E-business Laboratory (E-Lab) of the Faculty of Economics, the programme took place from 17 to 24 October and brought together students, alumni, representatives of companies and government agencies. Over ten teaching sessions and a total of 20 contact hours, participants had the opportunity to acquire practical knowledge of contemporary digital business in China and its potential applications in domestic and European markets.
Visiting Professor from Jiangsu University
The Academic Lead and lecturer of the programme was Prof. Mingyue Fan, PhD, from the School of Management at Jiangsu University, China. Her research interests include enterprise digital transformation, cross-border e-commerce, information systems, data analysis and consumer behaviour in digital environments. Professor Fan also supervises doctoral students at Jiangsu University and serves as Deputy Director of the MBA Case Study Centre. She has authored more than 50 scientific publications and a number of case studies in digital business and management. During her academic career, she has also undertaken visits to higher education institutions in the United Kingdom and Germany, and her teaching places particular emphasis on connecting academic knowledge with real-world business challenges.
Jiangsu University, located in Zhenjiang, Jiangsu Province, China, is one of China’s notable comprehensive universities, with an academic tradition dating back to 1902. Today, it has more than 48,000 students and offers education and research in numerous fields, including engineering, economics, management and information technology.
Ten Practical Modules on China’s Digital Economy
The programme was designed as intensive, interactive training based on case studies, practical assignments and examples from the Chinese business environment. In the first part, participants analysed different ways of entering the Chinese market, digital platform business models, e-commerce costs and the role of digital content in attracting customers. Particular attention was given to platforms and companies such as Alibaba, Tmall, Pinduoduo, Douyin, Xiaohongshu (RedNote), SHEIN and Temu. The second part covered practical aspects of presenting products on digital platforms, legal and commercial channels for exporting to China, cost structures, the use of data in business decision-making, selection of sales and distribution channels, unit economics and supply chain management. The final sessions focused on testing business ideas with limited risk, regulatory compliance and preparing concrete plans to apply the knowledge gained. Through practical assignments, participants considered how to present products from Bosnia and Herzegovina to Chinese consumers, assess the profitability of different sales models and organise sourcing from China.
Connecting Academia, Business and Institutions
The diversity of participants was a particular strength of the programme. Working together, students, alumni, company representatives and government agency representatives exchanged different perspectives, connected theoretical knowledge with business practice and discussed opportunities for developing digital business and international cooperation. The programme concluded on Saturday, 24 October, with the final two sessions, a review of the topics covered and the awarding of certificates to participants who successfully completed the training. The Programme Director was Prof. Jovo Ateljević, PhD, while the Programme Coordinator was Assist. Prof. Ljubiša Mićić, PhD, Head of the E-business Laboratory at the Faculty of Economics.
Proposed Establishment of a Research and Professional Studio for Chinese E-Commerce
In addition to delivering the educational programme, Professor Fan’s visit provided an opportunity to discuss long-term scientific, educational and business cooperation between the two university institutions. On this occasion, Prof. Mingyue Fan, Prof. Jovo Ateljević and Assist. Prof. Ljubiša Mićić jointly proposed establishing a research and professional studio dedicated to Chinese e-commerce, named “China E-Commerce Studio”. The proposed studio would be developed within the E-business Laboratory of the Faculty of Economics, in cooperation with the School of Management at Jiangsu University. It is envisaged as a functional platform for education, scientific research and cooperation with business, focusing particularly on digital platforms, cross-border e-commerce, the Chinese market, sourcing, exports and the development of international business connections. The initiative envisages opportunities to organise specialised training and workshops, joint research, guest lectures, activities with students and alumni, and advisory and project cooperation with companies interested in doing business with China. This proposal represents a potential new step in the internationalisation of the Faculty of Economics and the development of E-Lab as a meeting point for academia, business and international partners.
The implementation of the “China Digital Business Practice” programme and the launch of the initiative to establish the studio contribute to the further development of cooperation between the Faculty of Economics, University of Banja Luka, and the School of Management, Jiangsu University, laying the groundwork for new joint educational, research and business activities.
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