Ljubiša Mićić, Head of the Business Informatics study program at the Faculty of Economics, University of Banja Luka, took part in a study visit to Saint Petersburg within the “Russian–Balkan School on Cultural Heritage,” supported by the Ministry of Foreign Affairs of the Russian Federation and organized by the Gorchakov Foundation.
During the program, Assoc. Prof. Mićić delivered a presentation on the digitalization of cultural heritage in Republika Srpska and Bosnia and Herzegovina, discussing cultural heritage as a product that is commercialized and digitized. He showcased examples of good practice from Republika Srpska and BiH and compared local approaches with global experience and innovative digital models for the valorization of cultural heritage.
Beyond his own presentation, Mićić participated in a series of professional activities and visits, including guest lectures and workshops at ITMO University in Saint Petersburg and at the HSE—Higher School of Economics (Saint Petersburg campus). The program also included study visits to cultural and historical sites such as the Kochubey Center for Management Training (HSE) in Tsarskoye Selo, the Peter and Paul Fortress, and other notable heritage locations. In addition, together with a representative of the Mathematical Institute of the Serbian Academy of Sciences and Arts (SANU), he had a unique opportunity to visit the storage facilities of the renowned Hermitage Museum to learn first-hand how masterpieces are digitized and how technology is used in working with specific cultural “products.”
This study visit enabled the exchange of experience with experts from different countries, strengthened international cooperation, and provided new insights into opportunities for the digital transformation and sustainable development of cultural heritage. Alongside Assoc. Prof. Mićić, researchers and students from Republika Srpska, Serbia, and the Russian Federation also took part.
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