CPME – the Center for Project Management and Entrepreneurship at the Faculty of Economics, University of Banja Luka (UNIBL), a partner in the USE IPM project, is organizing an open two-hour workshop titled “From Startup Innovation to Large Clients – B2B Digital Marketing Models.”
The workshop is part of a pilot education program for students, young unemployed individuals, and companies, which will be organized within the USE IPM project at CPME from November 2026 to April 2027. The work of CPME and the USE IPM project will be presented by Prof. Dr. Saša Petković, Head of CPME, as part of the USE IPM Info Days.
The goal of the workshop is for students to understand and test, through a practical example of the innovative and growing family-owned small business, DevStudio Ltd. Banja Luka (https://devstudio.biz/), how to reach large clients: from defining the ideal customer profile and value proposition, to creating target lists, crafting messages, and measuring results.
Expected workshop outcomes:
Students will learn how DevStudio defines ICP (Ideal Customer Profile) for its innovative solutions. They will be able to structure an offer (problem → solution → measurable impact) They will understand how to map the DMU (who uses, who decides, who is the gatekeeper) They will learn how to create target lists of 10–15 companies and identify specific roles/people. They will be trained to write outreach messages: LinkedIn request, LinkedIn message, email, and follow-up. They will understand how to track key performance indicators (KPIs) (reply rate, meeting rate, offers) and how to develop innovative solutions iteratively.The interactive workshop will be led by Željka and Nemanja Vujanić, graduate electrical engineers and founders/owners of the innovative family startup DevStudio.
The workshop will be held at the Faculty of Economics on Monday, April 20, 2026, in Room 6 (2nd floor), starting at 11:00 AM. The number of participants is limited. Applications should be submitted via https://forms.gle/jkJoJtmPDQ7id24r7 by 1:00 PM on Saturday, April 18, 2026.
The workshop is part of the project “Up-skilling researchers for Sustainable Entrepreneurship Based on Innovation Process Management” (USE IPM), funded by the EU (HORIZON-WIDERA-2022-TALENTS-03-01).
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