Call for Companies: Free Workshop “Green Innovation Management” (Advanced Level)
The Centre for Project Management and Entrepreneurship (CPME) at the Faculty of Economics, University of Banja Luka, invites company representatives to apply for the second workshop “Green Innovation Management” (advanced level). The workshop focuses on developing green innovation ideas linked to companies’ real business challenges. Participants will develop and justify at least one green innovation project for their company. They will assess its business and environmental value and prepare a plan for piloting, partner collaboration and implementation of the solution, with the involvement of students on work placements.
The workshop is intended for owners and managers of small and medium-sized enterprises, project and team leaders, and employees involved in developing products, services and business processes. Through practical examples, work on concrete business challenges and exchange of experience, participants will learn how to:
- analyse a selected business process, identify resource losses and compare improvement options in terms of cost, benefit, risk and circular potential,
- identify external partners and prepare a concrete proposal for open innovation collaboration,
- develop a business model (Business Model Canvas) for a green idea and test a key business assumption using the Lean Startup methodology,
- apply the 4P Innovation Compass and set priority directions for change in the company,
- assess the company’s innovation readiness using Bessant’s innovation readiness test,
- use the Green IMA questionnaire to identify opportunities for the green transition in the business strategy.
Date: 18–19 November 2026
Time: 15:00–19:15 or 16:45–21:00
Venue: Faculty of Economics, University of Banja Luka, Majke Jugovića 4, Room 6 (second floor, right)
Facilitators: Prof. Saša Petković, PhD, Full Professor, and Igor Mišić, PhD, Senior Teaching Assistant
Participation in the workshop is free of charge. To take part, please complete the form at https://forms.gle/WCR2haktKphQbSmB8. The number of participants is limited to 25, and applications will be accepted on a first-come, first-served basis. Companies may register one or more representatives. Participants who actively attend at least five of the ten workshops will receive a CPME certificate from the Faculty of Economics for participating in workshops on sustainable innovation management.
For more information, visit https://cpme.ef.unibl.org/ or write to sasa.petkovic@ef.unibl.org (+387 65 562 452).
The workshop is organised as part of the project Up-skilling researchers for sustainable entrepreneurship based on innovation process management (USE IPM), funded under the Horizon Europe programme (HORIZON-WIDERA-2022-TALENTS-03-01).
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