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SUBJECTS

Profile of the subject

Business Culture and Ethics

Instructor: Драгана Вилић, PhD, Full Professor

The subject should familiarize students with the essence of the business culture (the culture of business entities) and to enable them to recognize the interconnectedness of culture of a society, as overall lifestyle of people, with the characteristics of the activities of business subjects, i.e. to indicate the relationship of general culture and business culture (importance of symbols, values, norms, events, phenomena and the image of a business entity, the impact of culture on changes, social solidarity and relations between the business entity and the environment) and to provide students with knowledge about the culture of communication, management and relationships in a business entity. The subject should introduce students into discussion about the relationship between morality and business, i.e. to show them the importance and necessity of moral conduct in the activities of business entities - the application of moral norms and principles in business, and to familiarize students with the business areas in which unethical conduct (ethical errors) of business entities most often comes to the fore and the consequences of such actions on the overall business.

Code : И14ПКЕ
Status: E
Semestar: 3th
Number of classes per week: 3+2
ЕECTS: 6
Teachers: Драгана Вилић, PhD Full Professor
Prerequisites:
Learning Outcomes (gained knowledge): A student who passes the exam is qualified to understand the importance of business culture in the activities of business entities, to contribute to its development in his/her business activities and to adapt business activities and changes to the business culture of the company; is able to recognize and distinguish ethical from unethical practices in business, to understand, create and implement a code of ethics in business and to determine the extent to which ethical/unethical conduct in business reaches.
Subject Contents: What is culture in general and what is its impact on business activities (culture as a factor of business); National culture and culture of microenvironment; Culture of the business sector to which a business entity belongs; Culture within the company; Culture of employers and top managers; Culture of individuals and culture of formal and informal groups within a business entity; Business communication; What is ethics (morals) and what is its importance in business (codes of ethics and standards, modern business ethics theories, ethical principles in different cultures); Business ethics aimed at improving the business: collective and individual ethics in business; The ethical dimension in marketing, banking, finance, accounting; Ethics in management - application of ethics in business decision making; The moral attitude towards employees, customers and suppliers; Ethics in employment.
Teaching Methods and Learning Activities: Power point presentations, workshops, presentations of seminar papers, consultations and the like. Exercises involve analysis and elaboration of specific topics from theoretical lectures, analysis of case studies and seminar papers. Students' activities include the preparation of the interview and its implementation in companies and in the local community.
Literature: Godley, A.; Westall, O. M. (1996). Business History and Business Culture. Manchester: Manchester University Press; De George, R. T. (2003). Business Ethics. Belgrade: "Filip Višnjić"; Drummond, J.; Bain, B. (2001). Business Ethics, Belgrade: Clio;
Types of Assessment for the subject: Colloquium I (0-20 points); Colloquium II (0-20 points); Final exam (0-50 points); Attendance (2point); Class activities (seminar papers, discussions, case studies) (0-8 points)
Special Remarks for the subject:

Notice Board

Exam Results

Colloquium II - 15.01.2026.

Драгана Вилић, PhD Published 16.01.2026 at 13:42

Colloquium I - 20.11.2025.

Драгана Вилић, PhD Published 20.11.2025 at 22:47

Colloquium II - 16.01.2025.

Драгана Вилић, PhD Published 16.01.2025 at 20:35

Colloquium I - 22.11.2024.

Драгана Вилић, PhD Published 22.11.2024 at 21:08

Colloquium II - 17.01.2024.

Драгана Вилић, PhD Published 18.01.2024 at 12:54

Colloquium I - 23.11.2023.

Драгана Вилић, PhD Published 24.11.2023 at 14:00

Colloquium II - 18.01.2023.

Драгана Вилић, PhD Published 19.01.2023 at 12:58

Colloquium I - 24.11.2022.

Драгана Вилић, PhD Published 24.11.2022 at 21:45

Colloquium II - 19.01.2022.

Драгана Вилић, PhD Published 19.01.2022 at 20:53

Colloquium I - 24.11.2021.

Драгана Вилић, PhD Published 24.11.2021 at 21:55

Colloquium II - 04.02.2021.

Драгана Вилић, PhD Published 05.02.2021 at 09:14

Colloquium I - 17.12.2020.

Драгана Вилић, PhD Published 23.12.2020 at 16:07

Colloquium II - 11.01.2020.

Драгана Вилић, PhD Published 11.01.2020 at 18:39

Colloquium I - 09.11.2019.

Драгана Вилић, PhD Published 13.11.2019 at 11:04

Colloquium II - 21.01.2019.

Драгана Вилић, PhD Published 23.01.2019 at 09:26

Colloquium I - 17.11.2018.

Драгана Вилић, PhD Published 20.11.2018 at 10:56

Colloquium II - 22.01.2018.

Драгана Вилић, PhD Published 22.01.2018 at 12:30

Colloquium I - 11.11.2017.

Драгана Вилић, PhD Published 11.11.2017 at 11:22

Files from lectures and exercises

Драгана Вилић, PhD Published 24.09.2025 at 10:38

Драгана Вилић, PhD Published 23.11.2017 at 13:03

Драгана Вилић, PhD Published 23.11.2017 at 13:02

Драгана Вилић, PhD Published 17.10.2017 at 09:08

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